LACROIX

LACROIX SPORTS

LACROIX, the rebirth of a French ski icon.

“Lacroix, la renaissance d’une icône du ski français” marks the triumphant return of an iconic brand to the world of skiing. Founded in 1967 by French Olympic medallist Léo Lacroix, the Lacroix brand quickly became a symbol of luxury and performance on the ski slopes. It distinguished itself by its innovative designs, use of high-quality materials and meticulous craftsmanship.

Lacroix’s comeback is also based on a strong brand strategy, aimed at reconnecting with its French roots while opening up to an international market. Lacroix products are now a subtle blend of tradition and innovation, aimed at a demanding clientele seeking both performance and prestige.

The rebirth of Lacroix also symbolizes a revival of the French ski industry, showing that it is possible to combine heritage, craftsmanship and modernity to create products that stand out on the world stage. In short, Lacroix is more than just a ski brand; it is a true icon of sporting luxury, representing French excellence in the field.

• Accessories > Eyewear (lunettes,masques) > Headwear > Gloves > Accessories
• Material > Protection gear (helmets…) > Ski and Ski Poles > Ski binding
• Wear > Ski-Snowboard > Streetwear-Sportswear > Technical underwear
• FRANCE