SPORT-ACHAT HIVER
THE EUROPEAN B2B TRADE SHOW FOR THE SKI AND SNOWBOARD INDUSTRY
25–26–27 JANUARY 2027 – ALPEXPO, GRENOBLE, FRANCE
Over 500 brands
4,000 industry professionals
3 days to discover, connect, negotiate and prepare for the upcoming season.
See you in
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Equipment
Apparel
5 SECTORS
Point of Sale Universe
Accessories
Lifestyle
THE ENTIRE MARKET. ONE EVENT.
Ski, snowboard, outdoor, apparel, footwear, accessories, lifestyle and point-of-sale solutions: Sport Achat Hiver brings together a comprehensive offering for professionals shaping tomorrow’s product ranges.
From established specialists to emerging brands entering the market, the trade show gives buyers the opportunity to discover, compare and select the products that will define their next season—all under one roof.
OVER 50 SKI AND SNOWBOARD BRANDS
YOUR COLLECTIONS NEED TO BE SEEN BY THE RIGHT BUYERS.
Sport Achat Hiver connects you directly with the retailers, retail chains, e-commerce businesses, buying groups and buyers shaping next season’s product ranges.
Showcase your latest collections, meet existing and prospective customers, secure new accounts and strengthen your presence in the French and European markets.
A B2B trade show designed to create valuable connections, generate business opportunities and raise the profile of the brands shaping the market.
500+ BRANDS
A leading showcase for ski, snowboard and outdoor
20,000 m²
A dedicated space for collections and business networking.
4,000 PROFESSIONALS
A dedicated space for collections and business networking.
12 COUNTRIES
Key players from the French and international markets, all gathered in Grenoble.
YOU’RE PREPARING YOUR NEXT COLLECTIONS.
START HERE.
Sport Achat Hiver brings together the brands and suppliers that matter in the ski, snowboard, outdoor and lifestyle markets.
Discover new collections, spot emerging brands, compare offerings and meet your suppliers over three days, all under one roof.
Whether you run a mountain resort shop, a sports store in the lowlands, a multisport retail chain, a lifestyle concept store, an e-commerce business or a specialist shop, Sport Achat helps you plan your purchasing ahead and build your next product range.
RETAILERS: WHY ATTEND SPORT ACHAT?
SOURCE
The collections that will define your next season.
DISCOVER
The latest products, innovations and brands your customers will discover tomorrow.
MEET
The suppliers, partners and emerging brands that can help you evolve your product range.
MAKE THE RIGHT CHOICES
Three days to plan your purchases, make more connections and get ready for the season ahead.
🎤 “We come to discover the latest products and plan our ranges as a team.”
🎤 “A unifying event that brings retailers together and offers a comprehensive range of products.”
discover
THE 2026 FLOOR PLAN
Explore the brands and sectors featured at the latest edition of Sport-Achat and discover the layout of the trade show at Alpexpo, Grenoble.
NEWS 2026
SPORT-ACHAT HIVER EXPANDS ITS INTERNATIONAL REACH
This year, Sport-Achat Hiver further strengthens its European presence with the introduction of a 260 m² Italian National Pavilion, launched for the first time in partnership with ICE – Agenzia and Assosport.
A new gateway for Italian brands and an opportunity for all exhibitors to build new connections across the European market.
SPORT-ACHAT HIVER x EUROSIMA
Sport-Achat Hiver has partnered with the European Surf Industry Manufacturers Association (EUROSIMA) to make it easier for member brands to exhibit at the trade show.
This collaboration strengthens the connections between snowboarding, board sports, outdoor and retail.
SPORT-ACHAT HIVER 2027
With over 300 international brands already registered and stands expanding, momentum is building and excitement around the trade show continues to grow!
🎤 “We held over 70 meetings in three days and opened accounts with 10 new stores.”
🎤 “Consistent visitor numbers and quality throughout all three days. A successful edition.”
SPORT ACHAT HIVER
The B2B trade show for ski, snowboard and outdoor
Since 2002 · Grenoble
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