04 58 58 23 00 [email protected]
    SPORT ACHAT HIVER

    Program and

    Practical Information

    All the information you need to prepare your visit

     

    Highlights, activities, conferences, foodtruck village, Fresh Zone, evening event...

    Don't miss anything from the next edition!

    Practical Information

    REGISTRATION

    Sport Achat Hiver is an event strictly reserved for industry professionals.

    During registration, your professional identity will be verified, and we reserve the right to deactivate your badge.

    Each badge/entry is valid for one person only. Badges are personal and non-transferable: proof of identity may be requested at the entrance.

    Non-retailers or non-buyers may attend the event with a contribution of €90.

    OPENING TIME

    • Monday: 9:00 AM - 7:00 PM
    • Tuesday: 9:00 AM - 7:00 PM
    • Wednesday: 9:00 AM - 6:00 PM


    The visitor badge application platform will close on Sunday, 25 January from 8:00 pm.


    After this time, badge requests must be made directly at the trade show visitors’ reception desk.

    📅 Monday, Tuesday, and Wednesday from 9:00 am.


    Please bring a KBIS extract or any other document proving your company.

    Don't Miss

    THE FRESH ZONE

    Discover emerging talents and innovative solutions in the Fresh Zone, the space dedicated to creative and innovative young businesses!

     

     

    CATERING


    This year, three dining areas are available for you!


    • Food Truck Zone

      : Looking for a quick and tasty break? Several food trucks will be waiting for you with delicious

    What's New

    THE RETAIL FAIR

    A space designed to inspire you and optimize your points of sale.

    Exchanges between retailers, merchandising advice, retail trends…

    Created with Mission Retail Design to offer you a true "business boost" moment.

    La Kermesse du retail

    MOODBOARD

    Tomorrow’s trends!

    To be discovered in the exhibition’s relaxation area, this moodboard showcases the three major trends of the upcoming season through sketches, Pantone colors, materials, and a product selection.

    From Layering Flow, a modular and spontaneous dress language, to Maximal Energy, where the product becomes a design object, and Tactile Wilderness, a sensory fusion of technology and nature: a key stop to refine your choices and anticipate your in-store purchases.

    Highlights

    SPORT-AIR X NIVEALES EVENING


    Monday, 26 January from 6:00 pm – Conference area

    Live music, saxophone, DJ set: Sportair x Niveales invite you to an evening that will leave a lasting impression.
    On stage, the Jodge Band will set the tone for the first part of the evening, before handing over to a DJ joined by a saxophonist
    to keep the party going. Because the best connections are also made outside the stands.

    CONFERENCE AREA

    Don't miss the many conferences held from Monday to Wednesday in the conference area next to the Foodtruck Zone. Program coming soon.

    MONDAY 26

    11:00 am

    SEASONAL WORKER HOUSING AT THE HEART OF THE 2026 MUNICIPAL ELECTIONS

    Hosted by Brice BLANCARD – Union Sport et Cycle

    Virgile CAILLET – General Delegate, USC

    Xavier ROSEREN – Member of Parliament

    Martine BERTHET – Senator

    2:00 pm

    RETAILERS AND TRANSITION IN THE MOUNTAINS: How brands are moving forward with Mountain Change Makers

    Hosted by Frédéric TAIN – Editor-in-Chief, Sport Guide

    Laurent SURBECK – Co-founder of MCM

    With Élodie BEAUMONT – Intersport Grand-Bornand

    Julie PERRET – CSR Manager, Ski Company

    Jérôme CAMPS – Sport 2000 – Vice President of USC

    12:00 pm

    SUCCESSFULLY TRANSFERRING AND TAKING OVER A SPORTS RETAIL STORE OR BRAND

    Hosted by Frédéric TAIN – Editor-in-Chief, Sport Guide

    With Alix COUVREUR – Managing Director, Yvette Perillat store

    Johann PERSONNAZ – Managing Director, Sunset Sport

    Gunther DOLL – President, Lacroix Sport

    3:00 pm

    TRAJECTORIES WITH JEAN-BAPTISTE GRANGE

    Hosted by Mélanie PONTET – Sport-Guide Journalist

    1:00 pm

    DRAWING INSPIRATION FROM FRENCH AND INTERNATIONAL RETAIL TO REINVENT GROWTH MODELS

    Hosted by Claire LISSAJOUX – OSV

    With Inès CARRIE – International Support Officer, OSV

    Vincent JAY – Director, France Montagne

    Thomas GUTH – Export Sales Manager, Amateis

    Frédéric MOUYADE – Regional Manager South Europe, Patagonia

    TUESDAY 27

    11:00 am

    INTEGRATING A SPONSORSHIP POLICY INTO YOUR CSR STRATEGY: How the Outdoor Industry Engages with the 1% for the Planet Movement

    With Isabelle SUSINI – Director, 1% for the Planet

    Joined by Patagonia, Element BV, Blue Ice, Simond, Zag Skis, Elementerre, and Bollé

    12:00 pm

    RESORT STORES: How to Increase Profits?

    Hosted by Frédéric TAIN – Editor-in-Chief, Sport Guide

    With Gérard POUET – President, SAS GP Consulting

    1:00 pm

    WINTER SEASON TRENDS IN FIGURES

    Hosted by Brice BLANCARD – Union Sport et Cycle

    With Jérôme CAMPS – Chair, Mountain Commission – Vice President, USC

    Laurent REYNAUD – Domaines Skiables de France

    WEDNESDAY 27

    11:00 am

    PERSPECTIVES: FROM THE MILAN-CORTINA 2026 GAMES TO THE 2030 WINTER OLYMPICS: What Role and Challenges for Local Socio-Professionals?

    With Marie MARTINOD – Co-Chair of the Athletes’ Commission of the Olympic Committee – Media Consultant – Deputy Mayor of Aime La Plagne – Olympic Silver Medalist in Ski Halfpipe

    The visitor badge application platform will close on Sunday, 25 January from 8:00 pm.

    After this time, badge requests must be made directly at the trade show visitors’ reception desk.

    📅 Monday, Tuesday, and Wednesday from 9:00 am.

    Please bring a KBIS extract or any other document proving your company.

    12:00 pm

    AI: Making Daily Life Easier, Saving Time, and Increasing Profitability

    With Cyril MARIE – Inspire Studio

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