Out Of



Ouf Of is an Italy-based startup funded in 2017 by two brothers: a physicist and a product designer.
Both of them are passionate freeride and freestyle skiers so since the very beginning our aim has been to create products that, through technology, could make everyone’s life easier while being outdoors.

After several smaller innovations, in 2020 we launched our latest invention: Electra.
Electra is an electronic lens that is able to adjust its tint according to the ambient light in less than a second, without using batteries.

This technology was elected by ISPO as best product in its category (sunglasses/ ski goggles) for the year 2021, and it was selected within the Amazon Innovation Awards as one of the 15 most innovative products in Europe.

All our products offer a unique combination of style and technological features that are always supported by data, facts and research. For example our Piuma sport sunglasses, made with carbon fiber reinforced nylon, only weight 16,8 grams.

We at Out Of strive not only to design the best possible products, but also to have a positive impact on our society, on our employees and on the planet. In May 2021 we made our efforts official by becoming a benefit society.

  • Accessories > Eyewear (lunettes,masques)

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